Interim Brand and Marketing Director

I started my career in Spain as a copywriter and moved to Amsterdam in 2000, where I joined Cirque du Soleil to manage Sponsorships for the European Tours, working with global partners such as UBS, Peugeot, Audi and Coca-Cola. From there, I moved into international agency work at Wunderman, leading large-scale automotive projects for brands including Land Rover, Jaguar, Ford, Mazda and Caterpillar.

I then transitioned to the corporate side at Vodafone Netherlands, where I ultimately served as Brand Director for almost five years. During this period, the work was recognised with multiple international awards, including Cannes Lions, Ciclope, Eurobest, Epica, Lovie Awards and ADCN Lampen and more importantly, helped build strong, coherent brands in highly competitive markets.

After more than two decades of non-stop work, I took an extended pause in 2017 that reshaped how I approach leadership and performance. Since then, I have worked primarily in interim and advisory roles, supporting organisations through transitions.

From 2018 onwards, my focus expanded into retail, e-commerce, fashion and B2B. I joined bol.com as Marketing Director a.i., later headed Brand at Otrium, worked as consultant for PHH Group (the largest e-commerce player in the Baltic States). And from 2023 to 2026 I have led the global marketing function at Kramp, Europe’s largest platform in the agricultural, forestry, landscaping and construction sector across 24 countries.

I have completed the Executive Program at THNK School of Creative Leadership and have served on the boards of ADCN and the Vodafone Netherlands Foundation.