Executive Coach, Motivational Speaker and Brand & Marketing Director
For leaders,
teams and rooms
ready for what's next.
Welcome to The 2nd Half by Eva Zahrawi Ruiz. Executive Coaching, Motivational Speaking and Interim Brand & Marketing Leadership.
I support people, teams and brands through change. Always providing clarity, leadership growth and transformation.
Whether you need one-to-one executive coaching, a speaker for a company event, or experienced brand and marketing leadership, the focus is always on momentum, strong decision making and meaningful progress.
What I do
Executive Coaching
Helping professionals find more clarity, stronger decision-making and a more fulfilling career.
Executive CoachingSpeaking
Talks, keynotes and workshops on leadership, brand, transformation and self-development.
Motivational SpeakingBrand & Marketing
Interim brand and marketing leadership for teams and organisations navigating growth, change and repositioning.
Brand & Marketing LeadershipThe 2nd Half. Life on your own terms.
I work with people and organisations in moments of transition, when something no longer fits, but what comes next isn’t fully clear yet. In 2017, after more than two decades of non-stop work, I took time away. During a stay at a Buddhist temple in rural Japan, a question surfaced:
You’re entering the second half of your life. How are you going to live it?
Since then, I focus on long-term clarity over short-term performance. I work in senior brand and marketing roles and keep dedicated time for coaching, reflection and ongoing inner work.
I’m deeply influenced by Jungian psychology, particularly the process of individuation. I don’t teach frameworks. I observe systems from the inside.
My role is not to motivate or prescribe. It’s to create space for clearer thinking, better decisions and work that can actually be sustained. This is what I call The 2nd Half: a way of living and working that is undiluted, uncompromised and aligned .
The 2nd Half
Coaching Podcast
Your guide to a more fulfilling career and therefore life. A different perspective to the gloom and doom and negativity, frustration and lack of motivation we often suffer. I am here to bring you a whole bunch of reflections from coaching sessions that hopefully can add value to your own journey.
Contact
If this feels like the right energy
Whether it's a keynote, an interim leadership role, or coaching, the goal is the same: create movement, clarity, and a truer next step.