From a temple in Japan back to Amsterdam
I graduated in 1996 in Information Sciences, Advertising and Public Relations at the San Pablo CEU University in Valencia, Spain. I moved to Amsterdam in 2000 to join Cirque du Soleil (not as an artist, I know, that would have sounded far more intriguing) in the Marketing/Corporate Alliances team. After that I became Account Director at Wunderman where I worked on international deployment projects for brands like Land Rover and Jaguar. I then moved to Vodafone Netherlands where I headed the Brand for almost 5 years. In 2018, already in my new phase as solo entrepreneur I got deeper into Retail, joining bol.com as Marketing Director (a.i.). I have followed the Executive Program of THNK School of Creative Leadership and I have been a member of the board of ADCN and the Vodafone Netherlands Foundation.
After 23 years of non-stop work, in 2017 I took a pause and embarked on a 6 month journey to a number of islands in Asia and Oceania. Towards the end of my trip during my stay at a temple in rural Japan I realised I was entering The 2nd Half of my life and I questioned myself: How am I going to live it?
Over a lifetime 6 months is a very short period of time, but what an experience like this can do to you is extraordinary. Back from this life-changing journey I knew my path would take a different direction, with the intention to support, help and inspire companies and individuals in their own 2nd half. As Brand & Marketing Director helping brands become more purposeful and meaningful. As Coach guiding individuals to a more fulfilling career and as Speaker on Leadership and Marketing inspiring brands to do better, not only tell better.