The 2nd Half. Life on your own terms.
I work with people and organisations in moments of transition — when something no longer fits, but what comes next isn’t fully clear yet.
I graduated in Information Sciences, Advertising and Public Relations in Valencia, Spain, and moved to Amsterdam in 2000. Over the years, I worked across entertainment, automotive, telecom, retail and e-commerce — from Cirque du Soleil to Wunderman, Vodafone, bol.com, Otrium or Kramp — leading brand and marketing functions in complex, international environments.
What connects all of it is not sector or title, but change.
New operating models. Teams that needed formation. Brands that needed to be clarified and solidified. Moving from output to structure, from pressure to sustainability.
After more than two decades of non-stop work, I took time away. During a stay at a Buddhist temple in rural Japan, a question surfaced:
You’re entering the second half of your life. How are you going to live it?
Since then, my work has been shaped less by ambition and more by discernment. I focus on structure over intensity, capacity over visibility, and long-term clarity over short-term performance. I work in senior brand and marketing roles, and keep dedicated time for coaching, reflection and ongoing inner work.
I’m deeply influenced by Jungian psychology, particularly the process of individuation — not as a theory, but as a lived practice. I don’t teach frameworks. I observe systems from the inside, notice where they create friction or fragility, and adjust how I move within them.
My role is not to motivate or prescribe. It’s to create space for clearer thinking, better decisions, and work that can actually be sustained.
This is what I call The 2nd Half: not a reinvention, but a more precise way of living and working — undiluted, uncompromised and aligned with what is genuinely there.